Campaign Packs
Brand DNA, storyboards, captions and a posting plan in one ready-to-run pack.
What we do
Three ways we grow your salon.
Products your clients rebook for. Marketing that fills columns. Systems that give you your evenings back. Every salon we work with gets all three pulling in the same direction.
01
Nanokeratin System. The Pure line.
Premium smoothing, anti-frizz and repair that clients book again before they leave the chair. We supply the Pure line only, and we help you position it properly: as a retention service and a retail opportunity, not a one-off treatment.
SmoothingAnti-frizzRepairRetail range
Stock the Pure line
02
Zen Luxury Hair Extensions. Every range.
The highest-ticket service a salon can offer, done properly: consultation-led, transformation-first. We supply every Zen range and train your team to sell the result, not the hair in the packet.
I-TipsU-TipsNano TipsTapesTiny TapesWeftsAdapti WeftsLS+
Bring Zen to your salon
03
Putting the AI in hAIr.
The AI Studio. Practical, not theoretical.
Tools your team will actually use. Chatbots that answer like your best receptionist. Content systems that post while you work. Assistants that support stylists at the chair. Already built and running in real salons: our virtual colour technician answers formula questions in seconds, mid-appointment.
Salon chatbotsContent systemsAt-the-chair assistantsTeam training
See it working
Done-for-you salon marketing.
You run the salon. We run the noise: the posting, the campaigns, the follow-ups that never happen when the column is full.
30-Day Social Posting
A full month of salon-specific content: planned, written, designed and scheduled. You approve it once, then get on with your day.
Ad Campaigns
Local campaigns built to fill columns, not just feeds. Offer, audience, creative and follow-up handled.
Salon Websites
Fast, modern sites that turn searches into bookings. Like this one.
Client Reactivation
Email and WhatsApp sequences that bring lapsed clients back through the door.
AI Training
Hands-on sessions that make AI useful to your team instead of intimidating. Your salon, your accounts, your real week: not a slideshow.
"We are not a wholesaler with a price list. We are the partner that answers the phone, knows your salon and cares whether the thing we sold you is making you money."
That has been the way of it for thirty years. The products changed, the industry changed, the tools changed beyond recognition. The relationship is the constant.
Now the same standard applies to marketing and AI: if it does not make your salon busier or your week lighter, we will tell you not to buy it.
Integral Hair Solutions
Family-run. Kent-based. Thirty years in professional hair.
30+years in the business
300+salons supplied and supported
3pillars, one direction: growth
Integral Hair Solutions is a family-run supplier and growth partner for UK hair salons, founded in 2005 and led by Robbie DJ Atherton. We supply Nanokeratin Pure smoothing systems and Zen luxury hair extensions, and we build the marketing, content and AI tools salons use to grow. Based in Maidstone, Kent, serving salons across the UK.
Robbie DJ Atherton and Rachel Atherton have spent three decades supplying, training and building salons across the South East: sales, education, brand building and the thousand small problems in between.
Along the way that has meant Paul Mitchell, KMS, ghd and K18, and now Nanokeratin, Zen and AI. A long career spent representing brands that matter, and giving back through the Hair & Beauty Charity.
Integral is the next chapter. Products worth stocking, marketing that works while you are behind the chair, and AI that earns its keep.
Straight answers
The questions salon owners actually ask us.
No sales pitch. If the honest answer is "you don't need that", we will tell you.
Who supplies Nanokeratin smoothing treatments to salons in London and the South East?
Integral Hair Solutions supplies the Nanokeratin System Pure line to hair salons across London and the South East. We are a family-run supplier based in Maidstone, Kent, led by Robbie DJ Atherton, with over thirty years in professional hair distribution.
We supply the Pure line only. That means stock, training and the retail range, plus help positioning smoothing as a bookable service rather than a one-off treatment.
Is keratin smoothing the same as permanent straightening?
No. Nanokeratin smoothing lasts up to six months and then wears off gradually, without damaging the hair. It reduces frizz and smooths the hair while keeping its movement, and because it fades rather than grows out, there is no regrowth line.
Permanent straightening is closer to a perm in reverse: the bonds in the hair are broken and reshaped, so the change is permanent and the natural texture returns only as new hair grows.
Smoothing is what most clients are actually asking for when they say they want their hair straightened. It is also the better service commercially, because it wears out. A client who loves the result comes back for it.
Which hair extension methods should a salon offer?
All of them. The right method depends on the client's hair type, lifestyle, budget and how much maintenance they will realistically commit to. A salon that offers only one method ends up turning clients away, or fitting the wrong system to keep the booking.
We supply every range Zen offer to salons across the UK: I-Tips, U-Tips, Nano Tips, Tapes, Tiny Tapes, Wefts, Adapti Wefts and LS+. That covers fine hair through to full transformations, so the consultation decides the method rather than the stock cupboard.
Where can UK salons get hair extension training?
Two ways, anywhere in the UK. We send a Zen educator into your salon to train the team in-house, or your stylists go to Zen Head Office for training there. In-house suits a whole team learning together on your own chairs. Head Office suits one or two stylists going deeper.
Either way the fitting is the easy part to teach. The part that makes salons money is the consultation: matching the method to the client, pricing it properly, and selling the transformation rather than the hair in the packet.
How can a hair salon actually use AI?
Colour formulas at the chair, marketing, and the admin nobody has time for. Those are the three that pay for themselves. Everything else is a distraction until those are working.
In practice that means: colour formulation and correction support mid-appointment, social content planned and written for the month ahead, campaigns that fill columns, lapsed client reactivation by email and WhatsApp, enquiries answered out of hours, and consultation support for extensions and smoothing.
Our virtual colour technician is already live in real salons, answering formula questions in seconds during an appointment. Putting the AI in hAIr.
Do you have to be technical to use AI in a salon?
No. If a tool needs explaining twice, it is the wrong tool for a busy salon floor. Everything we set up is meant to be used by a stylist between clients, not configured by someone technical.
We do the setup, train the team on your own accounts and your real week, and stay on the end of the phone. If something is not making the salon busier or the week lighter, we will tell you to drop it.
Tell us about your salon.
Whether it is Nanokeratin, Zen, marketing or AI, it starts with a conversation about where your salon is and where you want it to be.
robbie@integralhairsolutions.com 01622 682770Integral Hair Solutions Ltd
The Granary, Hermitage Court
Hermitage Lane, Maidstone, Kent ME16 9NT
Thanks — that is with Robbie.
He reads every one himself and usually comes back the same working day. If it is urgent, ring 01622 682770.